If your company's website feels more like a digital brochure than a dynamic business tool, you're not alone. In many B2B sectors—whether in manufacturing, distribution, or other industrial fields—websites often end up as static showcases that
A company's website serves as more than just an online presence; it's often the first and most critical touchpoint for potential customers. This is why a well-designed website is crucial for any business trying to establish
There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.
If you've been delaying the optimization of your website for mobile devices, or if mobile design hasn't been too important to you, it's time to reconsider your priorities to avoid potential business losses. Google's recent announcement
Your website serves as a 24/7 customer service and sales representative, acting as an informative and persuasive hub for your latest offerings. It provides reasons why prospects should choose your company. To ensure it remains appealing
The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be
For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a
When it comes to SEO strategy, writing quality content should be a top priority. But how do we define high-quality content? And does it hold the same meaning for users as it does for search engines
When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,
A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user
If you ever found yourself asking the question, "Why is my company's website conversion rate so low?" despite having a solid SEO strategy and implementing successful Pay Per Click campaigns, the answer may lie in your
Seven Signs It's Time to Consider a Website Revamp A website is one of the most important assets for any business. It is the face of your brand and the first point of contact for current and
Creating visually appealing content is just as important as creating high-quality written content. Incorporating images into websites, blogs, white papers, or articles can enhance your copy and make them more attractive to both your readers and
Content strategy is a crucial aspect of any website, as it determines how the website's content will be created, published, and promoted to meet business objectives. In this blog, we'll explore the key elements of a
Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO
Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target
Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous
Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,
A strawman page structure is as much a tool as it is an approach to identifying and assembling indispensable elements to website pages. It's similar to the discipline required to convey a clear, concise, and compelling
A positive customer experience is vital for the success of any business and has put brands under pressure to strike a balance between the experience they wish to offer, and restricted internal resources. A good customer experience
The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
Blogs, whitepapers, articles, and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that the Internet is replete with platforms, components, and information to
User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on
There are three reasons why you should redesign your website in 2021. Missed objectives. Because it did not meet expectations or goals set for it from the previous year. Examples include low conversion activity, form
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and developed in any of three ways: 1. Custom programming 2.
The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes, Page Designs, and “Pre-totypes.” Each
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective
The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,
Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure
A website is developed to support your business goals within your target market by communicating how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with
Long-term group projects, such as a website redesign, are the reality of most companies and communication is critical to the success of these complicated endeavors. Building a solid foundation and support system for the communication, application,
The website development process has several stages, all of which are meant to work towards the most effective and results-driven website. After the information architecture is complete, the next step is populating pages using a “strawman”
When was the last time you reviewed and/or updated your website? Websites play a critical role in the sales process and buying cycle. They are the online representation of your brand, a living-breathing crux of your company’s
Public-facing websites are built for an organization’s current and potential customers. While this statement sounds obvious, users of new and redesigned websites often struggle to get what they want from them. A website that cannot easily
More often than not, when a company looks to invest in the redevelopment of their website, discussions are launched with a website review divulging issues or problems with the current website design, performance, content, or layout.
When it comes time to change things up within most organizations, goals for the “grand plan” are often based on pre-existing conditions and strategies built with a “what has worked before” mentality. These tried and true
Undertaking a web project like a redesign or redevelopment is seen as a necessary evil to keep your business competitive. While it does take a good amount of concentration and coordination, Your company's website is the
When a team of internal and external members is working on a project, communication is the most vital element to keep things moving in an efficient manner. That said, it is communication that is also, more
During an extended team project, like web development, "even the best-laid plans of mice and men can go awry" due to group dynamics. It's as challenging when you know people on the team as when you
“Communication is key.” This overuse and often the under-implemented phrase is the basis for our next series of blogs. While every executive is aware of the importance of effective and timely communication, it is often assumed
A website redesign is a necessary but often lengthy undertaking for most businesses. The urge to cut corners during strategic planning is prevalent, but failure happens when businesses rely on assumptions. Failure, in this case,
Websites play a key role in every company’s marketing and sales process because they are a channel that customers and prospects use to interact with them. When updating your website, it is a good time to
As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touchpoints and the internal business processes that are driven by those initial contacts. Web forms are
An effective web design capture’s a company’s brand essence and has a consistent look and feel with the rest of its marketing materials, messaging, and approach. In fact, it should be a company goal that your
As websites continue to evolve from code-oriented pages with images and text into multi-tiered, sales-oriented tools, the more important HTML semantic markup becomes. Semantic markup informs search engines what a specific piece of content is, making it
When approached strategically, a website redesign gives you the chance to address past problems and capitalize on new opportunities. It’s also the perfect time to step your business up to the next level and vault past
A web design could be a monumental undertaking for any business. It consumes money, manpower and creative resources during every stage of the process. The key to streamlining the process is to maintain momentum, that perfect
While the content on a website page fuels lead generation and conversion, its level of success is heavily influenced by the strength of its headings, subheadings and call outs. Website page headings and call outs share the
At some point in the web design and development process, you are going to find yourself at a creative impasse, whether you are contributing ideas and feedback to your new website, or are actually developing it. Fatigue
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
Now that you gathered data about the buying process of your prospective customers, organized and analyzed your findings against your sales process and business goals, the development of your website’s navigations has two last steps before
Which of These Data Points is Just Like the Others … In step one of your navigation strategy, data is gathered on your customers. The goal of that data pull is to understand what they experienced
“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what they are looking for enjoy much
A common goal every website and every web design should have is to provide solutions to problems experienced by its visitors. In this context, content is created to address problems potential customers are trying to resolve,
In our last post, we defined the process to collect data pertaining to your prospective customers that would allow you to develop an empathetic web design. In the COLLECT stage, you gathered insight on your target audience
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
If you want to delight potential customers with your company's next website design, get into trouble, that is, your potential customers' trouble. Dig deep to understand what hurdles your target market faces and the root causes
In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is
Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design, and experience for your online visitors. A very important point to remember
Web design is a common but misunderstood term. Often thought of as the “aesthetics” of a website, the scope of its definition exceeds one dimension and its meaning extends beyond a website’s visual characteristics. Ultimately, the
"Empathy is about finding echoes of another person in yourself"* speaks to the essence of user centric web design. The power of empathy is represented in compelling content and interactive and engaging web experiences. Not surprisingly,
“Hummingbird” is the name of Google’s NEW search algorithm. It’s their largest search algorithm update since 2001, affecting about 90% of all searches. Unlike the continuous modifications and enhancements the search engine has always made to
You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further
So, your company has a brand new website that you spent time and money developing, writing, and SEO-orienting. Welcome to the World Wide Web, home to more than 366 million websites around the world. Imaging your website
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As a business owner, you understand that you have to have a website and some form of online marketing plan in place to drive leads to your sales funnel. However, if you are like most executives,
Your website is the crux of your online lead generation funnel and as such, needs to work hard as a lead conversion tool for your site visitors. How do you ensure that it’s doing just that?
When looking for a web design agency in Massachusetts, Chicago, New York or any other city, it’s important to be sure they are skilled in custom website design. In addition to maximizing the look and feel
As a business owner, you were involved in the web development and marketing strategy for your corporate website. You labored over every page, every layout, every word of text. Your site has been live for months,
As a business owner, you don’t have time to waste working with multiple online marketing firms to find the one that fits your online marketing goals and budget. When you hire an online marketing agency, you
When a prospective client lands on your website homepage, what do they see? Bold but well-positioned graphics, well-thought out text that helps answer their needs, and links to your blog or social media content? Or, do
Are you considering website redesign for your business? I’ll begin by defining what I mean by website assets: To put it simply, your existing website holds some critical brand criteria that will be significant in maintaining your
Make sure your prospect or client is going into a redesign for the right reasons. You need to establish that website redesign is a continuous process, and just as much about functionality as it is design.
Around the globe, there are more than 5.3 billion mobile subscribers. With smart phones in the hands of 40% of all adult mobile phone users, it’s obvious that the flood of smart phones is not going
Your web design is the central point of your online marketing plan. It is the target of every backlink you post online via tweet, blog post, or article link. It will do your business no justice
As smartphones continue to advance in their technology and web capabilities, business owners need to integrate functional mobile web capabilities into their company websites. With a well-designed mobile website, businesses can rest assured that their busy
In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to
Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of
Hundreds of customers across the country camped out for the new Droid X last month and Motorola has shipped 2.3 million of the smart phones in this past quarter alone. Over 20 million Sprint phones have
What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is
Most business owners are well aware that they need a Website. Most business owners are also aware that it can be an expensive undertaking and may or may not work to market their business online and
The average visitor decides to browse a Website or not in less than 8 seconds, so your Website needs to sell them on why they should stay. There are several aspects to a Website that can