A Strategy for Turning Visitors into High-Value B2B Leads For many industrial manufacturers, distributors, and B2B companies, SEO is viewed primarily as a visibility strategy. On the surface, that logic makes sense. However, in practice, traffic alone
You send an email you feel good about. You've put thought into it. Maybe you even personalized it. Then you wait. And wait. No reply. No acknowledgment. Just silence. If this sounds familiar, you're not alone. Many
Information Architecture (IA) is often overlooked as a top priority when designing a website, but it plays a crucial role in how well the site functions. IA determines how content is structured, labeled, and connected, as
As companies plan for 2026, SEO is once again high on the priority list. However, when organizations revisit their SEO strategies, a fundamental disconnect often gets overlooked: Getting more people to your website does not automatically create
For decades, the formula for success in manufacturing and distribution was straightforward: produce high-quality products, price them competitively, and deliver them on time. If you focused on these three pillars, business success was almost guaranteed. However,
What is Schema Markup? In simple terms, schema markup is a way of adding specific, structured data to your website's content so that search engines can better understand what your content is about. It's like giving search
As you plan your growth strategy for the upcoming year, a new website may be at the top of your list. Launching a fresh, modern website is more than just a design overhaul; it's a major
If your company's website feels more like a digital brochure than a dynamic business tool, you're not alone. In many B2B sectors—whether in manufacturing, distribution, or other industrial fields—websites often end up as static showcases that
If you're juggling a million things—managing orders, handling customer questions, and keeping up with daily operations—finding time to create content like blog posts, social media updates, or emails can feel impossible. And when you finally sit down
SEO isn't what it used to be. Gone are the days when stuffing a few keywords onto a page could magically push your site to the top of Google. Today, marketers need a strategy that blends
For many manufacturing companies, "marketing" feels like a jargon-filled maze. "SEO,"algorithms,"content strategy," - it's enough to make you want to stick to what you know best: building and distributing great parts and components. But here's the simple
There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.
If you've been delaying the optimization of your website for mobile devices, or if mobile design hasn't been too important to you, it's time to reconsider your priorities to avoid potential business losses. Google's recent announcement
Google is in the process of implementing a series of updates in March 2024, focusing on enhancing the quality of search results through core and spam updates. (For Goolge's official blog on their March 2024 updates,
Pay-Per-Click (PPC) advertising is a simple and powerful tool for increasing online visibility however, achieving optimal results from PPC campaigns is not as easy as just setting up ads and crossing your fingers. To truly maximize
If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it
The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be
For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a
When it comes to SEO strategy, writing quality content should be a top priority. But how do we define high-quality content? And does it hold the same meaning for users as it does for search engines
When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,
A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user
Creating visually appealing content is just as important as creating high-quality written content. Incorporating images into websites, blogs, white papers, or articles can enhance your copy and make them more attractive to both your readers and
Blogging can be an effective way to establish yourself as an expert in your field, attract new customers, and increase your online presence. However, finding inspiration for new blog posts can be challenging. So, what do
If one of your New Year's resolutions is improving your website's online visibility, try focusing on long-tail keywords. Using long-tail keywords is a great SEO strategy because they are less competitive to rank for and often
Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO
Ask the average marketing executive for a definition of Online Marketing Automation and you will hear an explanation pertaining to emails, lead nurturing, and response campaigns. Occasionally you might also hear something about scoring records and
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the
The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous
Projects are delayed or go over budget for many reasons. The most common culprit is scope creep. When something big happens all at once that triggers a shift in plan, it is easy to identify and
Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on
While sending emails is easy, cutting through the daily clutter of messages your clients and prospects receive is not. Now that more online activity is done on handheld devices than on desktop computers, email campaigns should
What Is Google's Page Experience Update and Why Should You Care? Google's goal is to give online users exactly what they are looking for, right when they are looking for it – with as few obstacles and
Most Digital Marketers know that Google Analytics enables companies to understand the behaviors of their website visitors. However, there are several important variables that are not included in Google Analytics that can be found on Google
In this fast-paced world we live and work in, email has come to be a standard part of our everyday experiences. Think about how many emails you send, personally and professionally, on any given day. Is
The success of a long-term project, like a web design, could be partially attributed to the email skill levels of your team members and clients. Email communication can either be the grease between the cogs to
In our last blog, we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search results pages. If you are a business
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what they are looking for enjoy much
90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages
Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects. While SEO is a critical first step in attracting potential customers to your site,
Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts. Interestingly, these critical factors have less to do with content and code
In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads. Even though Google has nearly 70% market share and their sites reach 92.2 percent
“Hummingbird” is the name of Google’s NEW search algorithm. It’s their largest search algorithm update since 2001, affecting about 90% of all searches. Unlike the continuous modifications and enhancements the search engine has always made to
You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further
As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more
The purpose of your social media content is to further engage readers and deepen their trust in your brand. Each segment on LinkedIn where you share content is a crossroads on the path to decision making
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they probably aren't aware of places, and reasons, to add
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your
Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find
What does your business have that your target market needs? Keep the answer top of mind as your create your LinkedIn profile so it is written in a way that resonates with potential customers and makes
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your LinkedIn Company Page as a microsite
LinkedIn quickly becomes an essential cog in the lead generation process once B2B companies understand how to use it. Those who experience the most success in their brand-building efforts discovered a path to follow and take
Off page SEO is key to attracting inbound traffic. Article marketing is one effective technique to expand the reach of your brand message while driving targeted traffic to your website. Why Off Page SEO? Off page SEO refers
Three mistakes often explain why social media marketing services decrease or even stagnate a company’s inbound lead potential. Read on to learn how to avoid these common errors and ensure the best possible outcomes from the
Have you read articles about ranking higher on search engines by joining Google +? Many social media enthusiast state that using Google + will increase website creditability. If all you’ve done thus far is open an
On March 7, 2013, Facebook announced its new initiative to redesign its News Feed to reduce clutter and focus more on stories. The announcement comes on the heels of Facebook’s Graph Search a tool used to
Last week we covered how Business to Business companies could leverage LinkedIn ads as part of their lead generation process. This week, we'll touch on two other powerful and proven paid social media services. Promoting on Twitter
Facebook recently made an announcement about their new search tool, Graph Search. This allows users to sift through their database, based on their social connections. The Graph Search focuses on people, photos, places, and interest. See
Last week, we discussed the effectiveness and targeting capability of paid social media services to enhance your lead generation process. Now it’s time to get the details on HOW to set up paid social media services
It’s no longer a fad, nor is social media services an anomaly within business marketing strategies. These days, it’s the company that isn’t investing in social media development of their brand that is the anomaly, not
Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one
Companies that only view Twitter as a means of tweeting are missing their greatest values: identifying, listening, and connecting with potential customers…in real-time. Combining Twitter with complimentary platforms from other companies makes it an underutilized marketing
People recall information interpreted from a picture more vividly and for a longer period of time than words and sentences alone. Even from a quick scan, people experience a higher recall rate about what is
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
Have you ever looked into link building services for your website? As we say goodbye to 2012, many business owners are seeking better ways to drive targeted traffic to their websites. When integrated with other inbound
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
As the landing pages for your content marketing, your website is the hub of your online marketing efforts. As such, it needs to rank as high in organic web search, meaning website’s page rank based on
The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to
Keywords are the building blocks to the content you create for your online lead generation efforts and a vital element to its ultimate success. What’s in a Keyword? Keywords are the targeted words and phrases found to attract
A few weeks ago, we discussed the benefits of a custom web design for your business website. Well, now that you have a customized design showcasing how unique your company is, it’s time to turn your
So, if you’re a business owner, you’ve heard of social media marketing services. There’s also a good chance you’ve had prospective vendors reach out to you telling you why you need social media marketing services for
Why do you have a company website? To drive internet leads that increase website conversion, right? Well, if you are a local business operating in a specific geographic area, your internet leads need to come from
There are two sides to SEO content writing, the Good and the Bad. What could be bad about SEO content writing? Over-optimization can have detrimental effects on your website rank, especially when you’re talking about Google
Yes, folks, social media marketing is here to stay. As a standard part of most marketing plans, social media has allowed brands to interact on a much more personal level with their target market. However, even
Starting a blog is a great tool to drive web traffic and lead generation. To effectively drive targeted web traffic, garner readership, increase leads and conversion rates from your blog, there are a few crucial steps
If you have a business website, then on page SEO has come up during stages of your professional web design. However, it is rarely the primary focus for business owners or even developers and can often
If you use B2B blog posts or articles as part of your content marketing plan, then chances are you use, or have at least heard of, Social Book Marking. Sites like Digg and Delicious have been
In a recent article from Fast Company, the discussion focused on how Social Internet Marketing plans for “The Hunger Games” were built to win at all costs. The overall strategy for “The Hunger Games” Social Internet Marketing
Social Media Marketing is About Leads. Not Contacts. What? We can hear the rebuttals beginning already. What do you mean effective Social Media isn’t gauged by your number of Fans, Friends, Connections, or Followers? To help you see
Writing blog posts that no one can find to read is sort of like being the tree that falls in the forest with no one around: No one hears what you’re saying. So, what steps can you
Okay, you get it. You need to get some social media profiles and pages in place and you need to start posting on them. Sounds easy? It’s no secret that companies, small to large, are utilizing
Want to shake up your social media marketing plan? Try these 3 new social media tools on for size and get a little more control of, and more results from, your social media marketing. GroupTweet.com With
Have you been wondering what you can do to boost your online brand in the upcoming year? While it may be hard to believe that it’s resolution time again. The fact is that most businesses have
You’ve been investing in Social Media for some time now. You send content to your profiles and pages regularly and have seen some responses from your contacts. However, despite all your efforts, you are not seeing
You’ve followed the steps to build your Google+ Business Page, you understand the search benefits of your Google+ business page for your website, now it’s time to hit the ground running and start using the page
Like a lot of Google-produced products or sites, Google+ has had a significant effect on how your business website will get traffic. This is of vital importance to just about any business owner with an online
Last week, we started the discussion about Google+ for your business page. Like other social media sites, Google+ offers distinct advantages to businesses looking to extend their brand awareness and extend their reach to a new
Businesses – it’s Time to Get Involved. With all the hype that preceded the introduction of Google+, the realization that it was not “ready” for business use was more than a little disappointing for most business owners.
When you decided to invest time and money into Social Media Marketing for your business, you probably had a few goals in mind, right? Garnering attention for your website, building awareness for your brand, maybe increasing
You’ve had success with your Facebook FAN page. Your FAN base continues to grow, you get regular comments and shares of your content. Great, right? Well, maybe you’re seeing growth, but are you seeing the same
Have you noticed a drop in your website’s rank lately, since Google made additional changes to its rank algorithm’s? Well, these mathematical operations set the bar as to how your website will rank, based on a
Yes, Facebook layouts have more changes. Users are up in arms and companies wonder how it will affect the SEO benefits that Facebook provides. Is there any negative effect to SEO for businesses? To put it
Your web design is the central point of your online marketing plan. It is the target of every backlink you post online via tweet, blog post, or article link. It will do your business no justice
The content strategy in place to support your website’s SEO (Search Engine Optimization) is an integral tool to reaching the rank you want on the Big 3 search engines, Google, Bing, and Yahoo. Consistent blogging for
It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content
For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant,
In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding
In a recent article from Social Media Today, the topic turned to Social Currency. In our post last week, we covered Understanding the Social Engagement Index. The discussion rounded on how the interactions in the social
If your business is investing time and money into a social media marketing plan, it’s important to understand that there is more to social media than simply posting to a Facebook page or sharing your content
As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to listen to? Who is?
As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of
While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off.
Businesses continue to increase their Social Media investment, and Facebook pages crop up every day for different brands looking to engage their audience in a more one-to-one setting. That being said, with the little thumbs up
As the retail industry continues to solidify after the last few years of declined overall sales, there is a shift happening within the industry towards Social Media, enabling retailers the ability to build sales and brand
In both the B2B and B2C sectors, many brands are turning to Social Media Marketing to build brand awareness. While search engine marketing is still driven by Google, as brands continue to increase use of Facebook
There’s always a lot of debate about how to best build your email marketing contact lists. SPAM Act guidelines steer companies away from buying lists more often than not, so organic growth becomes the go-to option.
“Join the conversation”, “Connect online”, and “Reach your audience”. We’ve heard the platitudes surrounding business social media marketing, but with all the same things being said all over the web, we’re all a little snow-blind to
We’ve all seen the statistics reports, the flurry of news coverage, and webinar/seminar presentations driven to convince businesses of the validity of Social Media Marketing engagement to build their brand presence. However, more often than not,
You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented, and timely content that will draw the attention of your target market online. You have your
Your website’s SEO is dependent on several different internal and external factors. Oftentimes the content on a website becomes stale due to lack of updating and that can have a drastic (hear “negative) effect on your
Can you really increase your SEO by 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter strategy can really make headway for their brand.
Search engine optimization isn’t a new subject for any company with a website. It is understood that in order to top out in search engine rankings, businesses have to continually invest in Search Engine Optimization techniques
Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page of search results is
At a recent symposium in sunny California, we had the pleasure of speaking about Social Media Marketing (SMM). Kevin Burkum, Senior Vice-President of Marketing from the American Egg Board, presented as one of the panelists on
As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t
You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you
NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting. According to the post, Cisco recently won
As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into existing marketing plans as well as how the new
Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how
With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked”
The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have tens of thousands of results of blog posts, articles, and
In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a realm normally covered by
Reports have shown that the top 1% of your social media sites audience generates nearly 20% of all the site traffic through sharing and commentary. This 1% is your key target, those followers, friends and contacts
As the year comes to a close and business owners around the country consider options for their 2011 Web Marketing budgets, focus turns to the Social Media trends for the year to come. With increases in commerce
As the function of social media for B to b clients continues to grow, many companies are re-evaluating the marketing potential a Twitter profile offers to their business. Leveraging Twitter for your business marketing means the
In a recent presentation to Chicagoland Architects, Builders and Interior Designers, Morris Sneor, VP Sales & Marketing at Paradigm Productions discussed the ins and out of Social Media Marketing. Leveraging their experience in the industry and
As the statistics continue to show increases in usage of Social Media by consumers and businesses, the concern for most business owners lies in the time and cost involved with a Social Media Marketing (SMM) plan.